The Information We Collect
“Personal information” includes any information that identifies, relates to, references, or is reasonably capable of being associated with or linked to a particular individual. It does not include publicly available information from government records or information that has been de-identified or aggregated.
The types of personal information we may collect and process about you can be grouped as follows:
- Identity information – first name, last name, username, and password for a website account.
- Contact information – shipping address, email address, and telephone number.
- Financial data – payment card details and payment information.
- Transactional data – details about orders you have placed, inquiries you have made (including customer service inquiries), and payments received from you.
- Marketing and communications information – details regarding requests for information received from you, marketing campaigns with which you have interacted, promotions you have participated in, and information on your marketing or communication preferences.
- Contest and survey information – details regarding contests, sweepstakes, or surveys you participated in or survey responses you provided.
It is typically your choice whether you wish to provide personal information to us directly through this Site; however, if you do not provide requested personal information, you may not be able to use certain features or functionalities of the Site.
How We Collect, Use, and Share Your Information
We may collect personal information (for example, your full name, email address, mailing address, telephone number, or credit card number) directly from you when you voluntarily submit the information to us when you use our Site, communicate with us, or purchase goods from us. We need this information in order to process and fulfill your order, notify you of your order status, register you as a user of this Site, or to provide you with information or services. We may disclose your personal information to our third-party service providers who provide services such as website hosting, data storage, data analysis, payment processing, order fulfillment, IT services and infrastructure, customer service, email delivery, and administration, marketing, credit card processing, auditing and other similar services to enable them to provide services to us or on our behalf.
We may also collect personal information from you if you choose to subscribe to our email program, catalog mailing list, enter the information into the shopping cart, or participate in sweepstakes, contests, and surveys, or in connection with content or suggestions you post on this Site. We may also collect other information about you that does not identify you (for example, interests, lifestyle choices, opinions) when you choose to provide or post personal information on our Site, or via participation in our email program, sweepstakes, contests, surveys or content or suggestions you post on this site.
We may also collect your email address via Cookies and Pixel Tags on the Site through the use of trusted third-party partners. These partners may also combine your email information with other information they have access to such as mailing addresses so that we may serve relevant marketing offers to you via email and direct mail. If you do not want us to use your information this way, please see the choices for opting out of such communications below.
When Direct Furniture Modern Home conducts contests, sweepstakes, promotions, and surveys, or joins with other companies to do so, if you choose to participate you may be asked to provide personal information. Direct Furniture and the other participating companies may use this information for such purposes as notifying winners and fulfilling promotional obligations, and may also cross-reference customer databases to identify common customers. Information from these activities may be used to explore future promotional opportunities or fulfill contractual obligations. Even if you have chosen not to receive communications from Direct Furniture prior to your participation in a contest, sweepstakes, promotion or survey, you may still receive information from Direct Furniture in connection with such activity if you register for or participate in such activity. You may choose not to participate in contests, sweepstakes, promotions or surveys if you do not wish to receive information from Direct Furniture or share your information with Direct Furniture and the other companies sponsoring such activities.
We may also use your information to contact you about goods and services that may be of interest to you. We may also share your information with unaffiliated third parties for promotional purposes, including the marketing of their products or services provided that you have not opted out of these disclosures. If you do not want us to use your information this way, please see the choices for opting out of such communications below.
We also use your information for a variety of internal business purposes, including (1) to present our Site and its contents with you, (2) to provide you with a notice about your orders or account status, (3) to notify you about changes to our Site or the products and services we offer, (4) to keep a record of our transactions and communications, (5) to ensure the safety and security of our business and operations (including, for example, ensuring the security of our Site), and (6) as is otherwise necessary or useful for us to conduct our business, provided our use is disclosed to you when you provide the information or is otherwise permitted by law.
In the event of a sale, merger, corporate reorganization, or similar transaction involving some or all of our business, we may share with or transfer your information to the buyer or successor entity. We may also retain a copy of that information.
Choices for Opt-in and Opt-out
We may use the services of third parties to collect and use anonymous information about your visits to and interactions with our Site through the use of technologies such as cookies to personalize advertisements for goods and services. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. If you choose to opt-out of cookies or similar technologies, some or all of the features, functionality, and promotions available through the Site may not be available to you.
We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out as described above, we will not remove your personal information from the databases of our third-party marketing partners or other third parties with which we have already shared your personal information as of the date that we implement your opt-out request unless legally required to do so. Please also note that if you do opt-out of receiving marketing-related messages from us, we may still send important administrative messages to you, and you cannot opt-out from receiving such administrative messages. For example, when you place an order, we will continue to confirm your order and shipment status by email. We may also need to contact you via telephone, email, or postal mail with information or questions regarding your order.
Deidentified and Aggregated Information
We and our service providers may de-identify and/or aggregate personal information collected so that it is no longer capable of identifying or being linked to you. For example, we may use personal information to calculate the percentage of individuals who have a particular telephone area code. Such de-identified or aggregated personal information is not personal information. Rather, it is an asset belonging to us and, as such, we may use it for any purposes consistent with applicable law.
We use reasonable efforts to protect our customers’ information. For example, when our registration/order form asks customers to enter sensitive information (such as credit card number), that information is encrypted and is protected using Secure Socket Layer (SSL) technology.
The safety and security of your information, however, also depends on you. Where we have given you (or where you have chosen) a password for accessing the Site, you are responsible for keeping such a password confidential and should not share it with third parties. If you are sharing information in public areas on our Site, like message boards, we urge you to be careful about the type of information you provide as it may be viewed by any user of the Site.
The transmission of information via the Internet is not completely secure. Although we use reasonable efforts to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on this Site.
If you have any questions about the security at our Site, please contact us using the information below in the Contact Information section.
Third-Party Sites and Links
Our Site may contain links to other websites. We provide these links for your convenience, but we do not review, control, or monitor the privacy practices of websites operated by others. We are not responsible for the performance of these websites or for your business dealings with them. Your use of other websites is subject to the terms and conditions of those websites, including the privacy policies of those websites.
If you are visiting our Site through a link from another website or search engine, information about your visit to us may be collected by the provider of the other web site or search engine. We encourage you to review the privacy policies of any third-party websites or search engines prior to using them.
Our Site is a general audience website and is not directed at, or intended for use by, individuals under 16 years of age. No one under age 16 may provide any information to or on the Site. We do not knowingly collect any personal information from individuals younger than the age of 16, including through our Site. In the event we inadvertently receive personal information from an individual under 16, we will promptly delete the information upon becoming aware of its collection. Further, if you believe we might have information from or about an individual under 16, please contact us using methods in the Contact Information section below.
California Privacy Rights Under the California Consumer Privacy Act (CCPA)
Rights: The CCPA provides California residents with the following rights relating to their personal information, subject to certain exceptions:
- Right to Know. You have the right to request that we disclose certain information about our collection and use of your personal information during the past 12 months. Specifically, you may request that we disclose:
- The categories of personal information we collected about you;
- The categories of sources for the personal information we collected about you;
- The business and commercial purposes for collecting your personal information;
- The categories of third parties with whom we shared your personal information;
- The specific pieces of personal information we collected about you; and
- If we disclosed your personal information for a business purpose, the categories of personal information received by each category of the third party.
- Right to Data Portability. You have the right to request that we provide copies of the specific pieces of personal information we collected about you. If a verifiable consumer request is made, and subject to any exceptions or limitations under the CCPA, we will take steps to deliver the personal information to you either by mail or electronically. If we provide the information to you electronically, it will be in a portable and readily usable format, to the extent technically feasible.
- Right to Request Deletion. You have the right to request that we delete the personal information we collected about you, subject to any exceptions or limitations under the CCPA.
- Right to Non-Discrimination. You have the right to be free from any discrimination by us as the result of exercising your rights under the CCPA. For example, we may not discriminate against you for exercising your rights by denying goods or services, charging different prices or rates, providing different levels of quality of goods, or suggesting that you will receive a different price, rate, or quality of goods or services.
To exercise the rights described above, you—or someone authorized to act on your behalf—must submit a verifiable consumer request to us by calling us at 404-477-0038, submitting a request online at [email protected]. Your request must allow us to reasonably verify that you are the individual regarding whom we collected the personal information and must describe the request with enough detail that we can understand and respond to it. You may only submit requests for access or data portability twice within any 12-month period. As indicated above, please be aware that the CCPA provides certain limitations and exceptions to the foregoing rights, which may result in us denying or limiting our response to your request.
The CCPA requires us to respond to a verifiable consumer request within 45 days but permits us to extend that period by an additional 45 days, provided we notify you of the reason for the extension in writing. We will notify you that we have received your request within 10 days of its receipt and we may request additional information from you if we are not able to verify your request. In general, we will not charge a fee to respond to a verifiable request, unless it is excessive, repetitive, or unfounded.
Categories and Sources of Personal Information: In the past 12 months, we have collected the following categories of personal information from California residents through our Site:
- Personal information categories in California’s Consumer Records statute; examples include name, address, telephone number, credit or debit card numbers.
- Identifiers; examples include name, alias, postal address, unique personal identifiers, IP address, another online identifier, email address.
- Internet or similar network activity; examples include information relating to your interaction with our Site, browsing history, search history.
As discussed in more detail above in “How We Collect, Use, and Share Your Information,” we collect this information from you when you provide it to us by filling out forms on our Site, registering to receive emails or information from us, creating an online account, communicating with us using chat features, and placing an order with Direct Furniture. We also collect certain identifiers (such as IP addresses) and Internet and similar network activity (such as website usage data) from you indirectly when you visit, use, and navigate across our Site. We also collect personal information from our third-party marketing and analytics service providers. We may work with those service providers to make inferences based on other personal information that is available to them in order to provide marketing materials to prospective customers.
Business and Commercial Purposes for Collecting: The business and commercial purposes for which we collect personal information are described above in “How We Collect, Use, and Share Your Information.”
Disclosure and Sale of Personal Information: Third parties with whom we may disclose your information include: (1) service providers, but only as necessary for us to conduct business and provide the agreed-upon services to you or related services; and (2) governmental agencies, as may be required by law.
During the past 12 months, Direct Furniture has disclosed the following categories of personal information for a business purpose: personal information categories in California’s Consumer Records statute, identifiers, internet, or similar network activity. This information was disclosed to service providers.
California’s “Shine the Light” Law Disclosure
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.
To request a copy of the information disclosure provided by Direct Furniture pursuant to Section 1798.83 of the California Civil Code, please contact us using the Contact Information below.
Accessing and Correcting Information
You can review and change your personal information by logging into the Site and visiting your account profile page.
Changes to this Notice
Please note that we may change this Notice from time to time. We will post change here and update the “Last Updated” date at the top of this document. Continued use of this Site after any changes is deemed to be acceptance of those changes. Please check this Notice periodically for updates.
Our Contact Information
To contact us regarding this Notice, your rights under the CCPA, or to exercise those rights, please contact us using the information below.